Crack the Code on Consumer Psychology: Valuable Insights by Michael Solomon
Solomon has the mind of a scientist and the writing flair of a journalist.” — Philip Kotler (Marketing guru)
Michael Solomon has established himself as a thought leader in modern marketing and advertising. He is considered an authority when it comes to revealing cutting-edge trends in marketing, advertising, consumer behavior, branding, and social media.
Michael’s e-mail signature includes a quote from the renowned German social psychologist Kurt Lewin: “There is nothing as practical as a good theory.”
Michael works as a Professor of Marketing at the Haub School of Business, in Philadelphia.
He is also a noted consultant, who fuses theory taught in the text books with real-world scenarios.
He helps managers understand how customers think so they can meet their deepest and most pressing needs.
Jeff Kinney, a Super Successful Creative Writer in the Children’s Genre
Jeff Kinney is one of the most popular authors in the world. He is a good cartoonist and has produced a vast number of children’s books.
He shot to fame through the Diary of a Wimpy Kid book series.
When Internet became popular, the web version of his book series was launched in the year 2004. He kept on working on his book series for 8 years consistently, before he decided to approach a publisher.
In 2006, he signed up a contract with publisher Harry N Abrams Inc. and his dream of turning the Diary of a Wimpy Kid into print series saw the light of the day.
Jeff Kinney has been recognized by Time magazine and Nickelodeon for his extra ordinary work.
The World’s Most Influential People (April, 2009) — Time
His book series won a Nickelodeon Kids Choice Award for Favorite Book 2016 — Nickelodeon
Jeff Kinney is one of the most popular writers in children’s genre. As far as quality and popularity is concerned, his work is no less than that of JK Rowling, the British author.
As of 2018, the kid book series has sold around 200 million copies in print with Kinney as an executive producer.
Shama Hyder, a Digital Marketing Expert, Keynote Speaker, and TV & Media Personality
Now, I want to be a little bit in your face and ask a direct question, “If God forbid, you face 18 job rejections in the very early stage of your career, how would you react and behave?”
You will probably go nuts and start behaving in a crazy manner.
Many will lose all hope and develop suicidal tendencies.
This is not the case however with the most successful and revered entrepreneurs in the world and that’s probably the reason they are at the top.
Believe it or not, it sounds as if they are made of a different metal altogether.
Here we are talking about Shama Hyder, a web and TV personality, an award-winning CEO and founder of The Marketing Zen Group. She is also an acclaimed keynote speaker.
One of the most successful young Indian American entrepreneurs, Shama Hyder was born on April 25, 1985 in Goa, India.
Shama is an example of an inspiring immigrant success story. She built a tremendously successful business empire based on digital and social media consulting services. She launched her entrepreneurial journey from a humble initial investment.
She graduated from University of Texas at Austin in 2003. She did her Masters in Organizational Communication and Technology in 2008.
Recently in 2017, she was ranked as one of the top 10 influencers on LinkedIn.
She had started very young, when she was under 25. She was named as one of the top 25 entrepreneurs by BusinessWeek magazine back in 2009.
In 2015, the leading business magazine Forbes recognized her as the top 30 under 30 Movers and Shakers.
Forbes 30 under 30 Entrepreneur Shama Hyder CEO of Zen Media on Stories in Business Podcast.
United Nations honored her as the top 100 young entrepreneurs of United States.
Shama’s first book The Zen of Social Media Marketing was published in 2010 and it became an international bestseller. The book has been reprinted many times in the following years.
She is regularly invited by fortune 500 companies such as Siemens, Bentley University, Cisco, HubSpot, and many others.
According to Forbes, in 2014, The Marketing Zen Group earned revenue of $2 million. Current figures about her net worth are not available, but her company has been assessed as a multimillion dollar enterprise.
Scott Stratten: the Keynote Speaker blogger and writer with a difference
In our journey towards the most influential people online, I bring you the mirthful Scott Stratten.
He is different in the way he presents he’s facts across. As he puts it, he let people unlearn the old and bad ways on how to conduct their brand on the Social Medias.
Ordinarily you would dismiss him as just another comedian. Not until you get to know that he once run a successful viral video agency in the world (UnAgency), and he has also written best sellers! Welcome.
He was named Top Ten American Marketing Gurus by Business Review USA.
Scott was also named Forbes Top 50 Social Media Power Influencers in 2013.
He speaks in events for companies which range from 3M, Wal-Mart, Microsoft, Cirque Du Soleil and Deloitte amongst many others.
He had one of his watched over 13,000 million times on Facebook.
JK Rowling is a famous British author, who is known worldwide for her popular Harry Potter children’s book series.
She is also famous for amassing a fortune of $850 million, which makes her one of the richest persons in the world.
The source of her wealth is the royalty earned through her Harry Potter series of books of which she has sold more than 450 million copies and also its movie franchise that has earned her around $8 billion.
She is also known for her generous charities. She has donated about $150 million to different charities.
Part of her success as writer is due to the fact that Rowling is able to touch readers at an emotional level.