Whether you’re a newly established storefront lender or is simply trying to reach out to more customers, the online world provides plenty of opportunities to promote your business.
With 2.77 billion social media users around the world, more and more storefront lenders are taking advantage of social media platforms like Facebook, Instagram, and Twitter to find potential customers. You can place ads, update customers with your latest loan offers, and reach out to a wider audience.
Sign up for online directories such as Thumbtack, Yelp, or Angie’s List. Reddit is also a great place to promote your business. This is a great step especially if you don’t have a website or your site is not fully optimized that relying on Google searches alone is not enough.
Content marketing is a sure-fire way to find quality leads. But the challenge for storefront lenders is how they can produce contents that people will find valuable. Consumers are overexposed to sales pitch that they are no longer convinced by it. To capture their attention, put up a blog or page in your site where you can give people tips and advice about topics that interest them, such as their finances.
Email marketing lets storefront lenders target three types of leads:
new customers (people who might be looking for their services)
existing customers (those who have done business with them in the past)
lost customers (those who expressed interest but didn’t pursue their transaction)
In addition to your promotions, you want to incorporate interesting contents in your emails so you will have a higher response rate.
Managing a storefront is not an easy job. Loan offices have to deal with so many responsibilities. An advertising platform allows storefront lenders to create and schedule campaigns, place ads on various online channels, and track the results thereof. Ad platforms include marketing tools and features that are programmatic, making it cost-effective for storefront owners who don’t have a lot of experience with digital marketing.
You can get a lot of traffic to your storefront through online marketing. There are various ways to do so, from promoting your business via social media to producing useful online contents, leveraging email marketing, and generating leads through online platforms.
