The core purpose of owning an e-Commerce store is to sell their services or products. But many users often abandon the idea of purchasing the products from the store. does this cart abandonment rate disappoint you every time you analyze your site? have you ever wondered the reason behind the possible cart abandonment?
Abandoned shopping cart often results to lost sales and to keep your sales revenues healthy, it is very important to carefully plan the strategy so as to reduce this to an absolute minimum.
What is cart abandonment?
Cart abandonment is a term that is used in ecommerce development that describes the situation when shoppers add products to their online cart or begin the checkout process, but they leave the site without completing their purchase.
This isn’t great at all for your ecommerce store and not only do you miss out on the sales opportunities, but you also tend to miss the chance to offer major value to the lost customers. cart abandonment is too common in the ecommerce landscape and the average rate in all ecommerce industries is about 79%. At any rate, the point of cart abandonment can be highly detrimental to the company’s bottom line and this may lead to both your acquisition and retention costs to skyrocket.
Proven strategies that ecommerce store owners can adopt to reduce cart abandonment:
Implement exit intent popups:
Implementing the exit intent popups is a great opportunity for you to boost your conversions. This exit-intent popup can easily be installed on any page which includes the shopping cart and the checkout pages and also works by detecting the behavior of the users who is about to leave the page.
Next it sends a popup message that encourages them to stay on the site by offering a deal or presenting more information. for example, if a visitor is about to leave your site, you can present them with discounts or coupons that can help them to retain. If the shoppers still leave the site without completing their purchase, then you can send an abandoned cart email sequence so as to entice them to return.
If you are excellent in your services, then demonstrate it:
When the visitors view the quality of your product images and also the attention to the details that you provide with your product description, they expect high quality of service or products for your site. If in case your site displays the products without images or descriptions, then it will reduce their confidence and also the trust that the visitors have on your credibility to deliver on your promises.
Transactions are crucial for every online business. Establish trust:
Most online retailers see transaction forms something not more than just a formality in the sales process. They have already informed you about their products and services, so why would they fill a lengthy form without any question? Though this is not so in most cases, but your transaction forms acts as a tool in building and establishing a trust in your site which is very important for long term success.
Make the navigation between your store and the cart effortless:
Consumers mostly decide on the purchase based on the quality of the product and also as per the checkout in a single streamlined experience. Just like a real store, shopping online can also be inefficient, indirect and also far from liner. The easier it is for the customers to move between the store and the cart, the more your visitors are going to stick to your site and actually make a purchase.
