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Added on 26 July
Facebook announced the news feed update in January, 2018 that reduced the unsponsored posts from brands. At the same time, a major shift was noticed as more dollars came pouring in for #Instagram ads instead of #Facebook. Click on the link to know more about how the parent company was surpassed by Instagram.
Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% - M... marketingland.com Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.

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