SEO is a vast genre and one might not fully comprehend all the aspects of it. You can speed up your website by using Google’s PageSpeed Insights. Rank Brain can be used to increase the click-through-rate (CTR). You need to ensure that you have a precise “featured snippet” to give brief answers to the questions in the Google search. Also, make your website mobile responsive as smartphones are equally used for searching. If you are offering products to the users, use long tail keywords so that the viewer fully understands your USP. Other useful trick that you can use involves developing good content, switching to https://, using social media, etc. #SEO#SEOtrends#SEO2018#DominateSEO
Facebook announced the news feed update in January, 2018 that reduced the unsponsored posts from brands. At the same time, a major shift was noticed as more dollars came pouring in for #Instagram ads instead of #Facebook. Click on the link to know more about how the parent company was surpassed by Instagram.