Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs,
Facebook announced the news feed update in January, 2018 that reduced the unsponsored posts from brands. At the same time, a major shift was noticed as more dollars came pouring in for #Instagram ads instead of #Facebook. Click on the link to know more about how the parent company was surpassed by Instagram.