Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
Amazon has grabbed all the market share and introduced new tools to make it easier for marketers to buy ads on its platforms. #amazonadvertising#amazon
