Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
The digital media marketing strategies are equally important and intimidating for the SMEs. The adoption of the beneficial strategies would enable these businesses to reach wider audience and improve their sales.