Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
SEO is a vast genre and one might not fully comprehend all the aspects of it. You can speed up your website by using Google’s PageSpeed Insights. Rank Brain can be used to increase the click-through-rate (CTR). You need to ensure that you have a precise “featured snippet” to give brief answers to the questions in the Google search. Also, make your website mobile responsive as smartphones are equally used for searching. If you are offering products to the users, use long tail keywords so that the viewer fully understands your USP. Other useful trick that you can use involves developing good content, switching to https://, using social media, etc. #SEO#SEOtrends#SEO2018#DominateSEO
Instagram Explore would let you use shopping tags on Instagram stories. This brand new feature takes the users to the original website of the business from where the customers can purchase the product. The popularity and the platform of Instagram is undoubtedly a boon for the retailers.