The digital media marketing strategies are equally important and intimidating for the SMEs. The adoption of the beneficial strategies would enable these businesses to reach wider audience and improve their sales.
Instagram Stories have picked up the pace to gain popularity since its launch in August, 2016. There’s a lot more that is in store for you than you can imagine. In this era, your personality is judged on your online activities. Read on to be acquainted with all the features of Instagram story and flaunt it right to appease your viewers.
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.