Instagram Explore would let you use shopping tags on Instagram stories. This brand new feature takes the users to the original website of the business from where the customers can purchase the product. The popularity and the platform of Instagram is undoubtedly a boon for the retailers.
Facebook announced the news feed update in January, 2018 that reduced the unsponsored posts from brands. At the same time, a major shift was noticed as more dollars came pouring in for #Instagram ads instead of #Facebook. Click on the link to know more about how the parent company was surpassed by Instagram.